Swiggy, the food delivery giant, is all set to restart its home-cooked meal service after a gap of four years. The orders include home-cooked, healthy, and affordable meals from local kitchens and chefs, according to the latest report by Money Control.
It offers healthy, home-cooked food at an affordable price with different subscription options for its customers. Swiggy introduced these services in 2019 but could not continue because of the COVID lockdown.
The plan offers many subscription options, starting from three days a month. The move by the food giant is seen as an effort to acquire this market segment where people are looking for healthy meals at affordable rates.
What is Swiggy Daily?
Swiggy started offering home-cooked food at an affordable rate through its service called Swiggy Daily. This service by Swiggy allows customers to subscribe to meals cooked by local kitchens and home chefs.
The company offers a variety of meal plans for vegetarian and non-vegetarian lovers, with a flexible subscription plan that starts from three basic days and goes up to a month. The food offered in Swiggy Daily is prepared freshly by local kitchens using fresh ingredients and traditional home-cooked recipes while keeping their customers’ preferences in mind.
Swiggy itself ensures that the prepared food meets the quality standards and delivers it to the customers on time. The food giant does this efficiently by partnering with local kitchen and home chefs. The service provides healthy and nutritious meals and generates employment for local businesses and home chefs.
Why Did Home-Cooked Food Get Discontinued?
Swiggy discontinued its Swiggy daily services because of the COVID lockdown. During the pandemic period, there was fear among people. They are concerned about spreading the virus, leading to a massive decline in service demand. As a result, the company decided to stop the services temporarily.
Now, After the pandemic is over and everything is back to normal, Swiggy has decided to restart its services to meet the needs of its daily customers. Experts say this move from Swiggy is a strategic move by the company to gain more customers in changing market dynamics.
Swiggy Daily vs Zomato Everyday
Zomato also offers the same services launched in Gurugram in 2023, which is called Zomato Everyday. Both offer home-cooked meals delivered to your doorstep in no time. You can choose from a range of varieties, from veg to non-veg, and flexible subscription plans.
Swiggy’s primary target consumers are working professionals, hostelers, and people looking for affordable meals daily. Whether you want a three-day or thirty-day plan, these food delivery giants offer you the leisure to choose from. Both companies tie up with home chefs and local kitchens to provide a range of meal options. Their core focus is to provide fresh, home-like food at an affordable rate.
Zomato and Swiggy provide meals at competitive price ranges between Rs 9o to 150 under this category. Zomato Everyday and Swiggy Daily are similar in many cases; they offer you tasty meals from the comfort of your home without the hassle of cooking.
Daily launched as Swiggy gets IPO-ready
This relaunch was announced amid Swiggy’s pre-IPO streamlining efforts. They have also started their quick e-commerce platform “Instamart” and grocery service “InsanleyGood.” These moves demonstrate the company’s motive of strengthening core offerings. They are growing very maturely as a company and targeting specific customers, which is undoubtedly a smart move.
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