Decoding Business Strategies Of Tata Capital To Target New Customers And Cities

Tata Capital, a subsidiary of Tata Sons, is a trusted unlisted company in India. Today, Tata Capital pre-IPO stocks are the most preferred among retail investors in India. Recently, the news about Tata Capital IPO occupied the headlines and attracted retail investors to invest in its unlisted shares. Generally, whenever the company releases their IPO, they raise funds to boost their business operations. Though the Tata Capital IPO is expected to be released in 2025, the company has already expanded its business operations to target new customers and cities. 

With its business operations, the company earned Rs. 1,36,370 million in revenue in 2023, higher than the previous year, which was Rs. 102527 million in FY22. The company is all set to raise this revenue next year by targeting new customers and cities. Do you want to know the company’s business strategies to target new customers and cities? Before we decode the business strategies of Tata Capital, let’s first understand the company’s business operation. 

An Overview Of Tata Capital Business Operations 

A reliable, customer-centric, and one-stop financial solution provider, Tata Capital offers a wide range of fee-based financial services to people, including retail, corporate, and institutional customers, directly or through its subsidiaries. The best thing about Tata Capital and its subsidiaries is that they’ve been rewarded with an AA+ rating by CRISIL in the past. 

Primarily, the company caters to the domestic market, but it has established its presence in overseas markets as well, with registered offices of its subsidiaries in London and Singapore. The company’s net worth in FY22-23 was around Rs. 16,959 crore, against Rs. 11,713 crore in FY 21-22. Let’s now move further and understand the company’s business strategies to target new customers and cities in the next section. 

Business Strategies Of Tata Capital For New Customers And Cities

Tata Capital is stepping into small towns to target new customers and generate revenue. Through small towns, the company targets high-yielding businesses such as education and gold loans. This is the strategic move through which Tata Capital aims to expand its credit business. Rajiv Sabharwal, Chief Executive of Tata Capital, revealed that the company aims to add 50 branches annually. With this business expansion, Tata Capital wants to rank first in the financial sector, which will also make an impact on Tata Capital share price. Here are the strategies of Tata Capital listed below:

Segmentation, Targeting, And Positioning

Tata Capital comes under Tata Group and thus holds the top position in the financial market. 

The company targets customers aged between 22 and 58 years who are looking for a personal loan. With such a renowned name due to Tata Group, Tata Capital proved to be the best company in the financial sector. 

Social Media Marketing

Tata Capital has millions of followers on social media platforms. On Facebook, it has 1.3 million followers; on LinkedIn, 4.80k; and Instagram, 35.8 K followers. The company attracts new customers by regularly updating content on these platforms related to policies and other loan-related content. 

E-Commerce Strategies

When it comes to e-commerce, the company has an online website where they connect with their customers and give them financial services. The company makes it easier for customers to connect with them in the simplest way. 

Mobile Apps

As per the data shared by Statista 2023, there are 6.92 billion active smartphone users in the world today. Tata Capital found this strategy highly impressive and launched mobile apps (Tata Capital and Monefy) for Android and iOS to target customers. The app is integrated with modern tools and advanced technology. 

Future Of Tata Capital Unlisted Shares

The performance of unlisted shares of any company depends largely upon the company’s performance and market trends. Since Tata Capital is performing well in every way, be it business options, finance, or unlisted shares, the future of the company seems to be bright. As per the official announcement, Tata Capital might release its IPO in 2025, so this is a good time for retail investors to make an early investment in the company’s unlisted shares to get access to its first sale of IPO shares. If you’re planning to buy Tata Capital unlisted shares or any other company’s pre-IPO shares, trust expert brokers at Stockify. 

Being a leading online stock broking platform, our professional brokers help retail investors buy and sell unlisted shares of top pre-IPO companies in India. You will get every necessary detail of the company you need to facilitate your trading. Speak to an expert broker today at Stockify. 

Frequently Asked Questions 

1. What is Tata Capital’s market capital?

Ans. The current market capital of Tata Capital is Rs. 1823640 million. 

2. What is the current Tata Capital share price?

Ans. Currently, Tata Capital unlisted shares are available at Rs. 435 per equity share. However, the prices keep fluctuating based on the market trends and the company’s performance. 

3. How much revenue did the company earn in FY2023?

Ans. In FY2023, the company earned Rs. 1,36,370 million in revenue, as against Rs. 1,02,527 million in FY2022. This shows the positive performance of the company in the past year. 

4. What was the performance of the company’s EBITDA in FY22 and FY23?

Ans. The performance of the company’s EBITDA has been improved from 2022 to 2023. In 2022, EBITDA was recorded at Rs. 75,126 million, which surged to Rs.1,06,167 million in 2023. This shows the growth of the company in recent years. 

5. Which is the best platform to trade in unlisted shares in India?

Ans. You can count on Stockify to buy and sell pre-IPO shares in India. It is the leading online platform in India, having a team of expert brokers who help retail investors with the trading process.

Table of Contents

Tata Capital, a subsidiary of Tata Sons, has been targeting new customers and cities. Let’s dive into the business strategies of Tata Capital behind this. Read here.
Tata Capital, a subsidiary of Tata Sons, has been targeting new customers and cities. Let's dive into the business strategies of Tata Capital behind this. Read here.


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Piyush Jhunjhunwala
Piyush Jhunjhunwala
CA, CPA, Ex. PepsiCo, Reckitt, Coty
CEO & Founder
Dubai, UAE.
Rahul Khatuwala
Rahul Khatuwala
Ex. Wipro & Finaco Founder
Bangalore, India.