Cricket and beer go hand in hand for a significant proportion of sports enthusiasts in India. Of the many cricket tournaments organised by India, Indian Premier League is the most watched and has a vast fanbase. Major domestic and international brands in India know this and see IPL as a promotional opportunity for their products. That is obvious as millions of individuals watch IPL worldwide yearly, and the count increases annually, hitting a whopping 380 million in 2021.
Companies like Reliance, Tata, Swiggy, and Paytm have planned extensively to capitalise on the market opportunities in the Indian Premier League. Now Bira 91 has decided to join the flock with a significant involvement that includes not one but five teams of IPL 2023. Yes, that’s right, Bira 91 is the official partner of five IPL teams for the season 2023. Moreover, it will be fascinating to see how the IPL 2023 will define B9 Beverages share price. Notably, Bira 91 is one of the fastest-emerging alcoholic beverage manufacturers in India and later gained popularity. The company took crucial steps to increase its brand recognition, such as acquiring India’s leading chain of pubs, The Beer Cafe.
Brand Value Of IPL & GDP Contribution
The critical question is why these businesses spend millions of Indian Rupees on IPL promotions. The answer lies in the business size, brand value, and GDP contribution of IPL.
IPL brand values and business size grows by leaps and bounds every year. In the last year, we have witnessed a similar trend of exponential growth in brand value, with a 77% rise from USD 4.7 billion in 2021 to USD 8.4 billion in 2022. Since its inception, the Indian Premier League has grown by 318 percent. To the Indian GDP, the Indian Premier League added 11.5 billion, USD 182 million, in 2021.
Mumbai Indians and Chennai Super Kings are one of the most valuable teams of IPL, with CSK being the only team whose stocks are available for purchase. Unsurprisingly, CSK unlisted shares are in demand and bring significant returns to retail investors, given the team’s incredible performance in IPL seasons.
Bira 91 Joins The Flock Of Official Sponsors & Partners Of IPL 2023
Tata, Dream11, CRED, Paytm, Reliance, and Swiggy Instamart are some prominent sponsors of IPL 2023.
| Brand | Partnership |
| TATA | Title Sponsor |
| Dream11 | Official Partners |
| Saudi Tourism Authority | |
| CRED | |
| Upstox | |
| RuPay | |
| Swiggy Instamart | |
| Aramco | Official Orange & Purple Cap Partner |
| Star Sports | Official Broadcasters |
| Jio Cinema | Official Digital Streaming Partners |
| PayTM | Umpire Partners |
| CEAT | Official Strategic Timeout Partner |
The Indian Premier League means incredible growth opportunities for small businesses and big enterprises, and Bira 91 decided to capitalise on it by becoming an official partner of Delhi Capitals, Mumbai Indians, Kolkata Knight Riders, Sunrisers Hyderabad, and Royal Challengers Bangalore.
The CEO of Bira 91, Ankur Jain, remarked that “As a brand deeply rooted in cricket culture, Bira 91 is thrilled to be the Official Partner for each of these amazingly talented teams. As the worlds of cricket and beer both undergo a generational shift, fans and consumers crave new and flavorful experiences. Addressing this change of guard through our multi-year partnerships, our intent is to elevate the cricket-viewing experience amongst Indian consumers.”
Bira 91, has been an old supporter of the cricket league and was the official partner of Delhi Capitals in IPL 2022. It is doubtless that IPL increases brand recognition of the brand in metropolitan cities, especially the Northern Capital Region, where Bira 91 has a vast consumer base.
How Will The Partnership Define New Bira Share Price?
The target audience of IPL is young adults, teenagers, and males in India, and a significant fraction of it overlaps with the target audience of Bira 91. Therefore, a partnership between IPL teams and Bira 91 beer manufacturer company is a good collaboration that will increase the consumer base and brand recognition of Bira 91. Moreover, the popularity will attract retail investors and capital ventures to purchase Bira 91 shares. The result will be well-performing stocks with higher share prices for the same.
The highly advanced nature of advertisements and digital marketing strategies used by the brands and OTT platforms add a positive factor to this prediction. Moreover, a gigantic partnership with five teams of the Indian Premier League 2023 will help it set a solid footing in the industry.
Incredible Investment Opportunities For Stock Trader In IPL 2023
The IPL features a plethora of brands actively traded in the grey market and listed on stock exchanges like NSE and BSE. The IPL, in turn, impacts the brand image of these companies and defines how their share prices act in the near future. IPL 2023 has major participants like Tata Capital, Paytm, Chennai Super Kings, and Bira 91, and these companies are performing exceptionally well in the stock market.
Investing in the unlisted shares of companies like Chennai Super Kings and Bira 91 is considered profitable for many reasons. One, these brands continue to grow in their industries and are significantly expanding their annual revenue, and are emerging companies with promising potential for growth in the future. For instance, take the example of Bira 91.
The company saw a growth of annual revenue from Rs 4.31 billion in FY2021 to Rs 7.19 billion in FY2022. With a great beginning of the year with big acquisitions and significant partnerships, Bira 91 is expected to significantly increase these figures by the end of the financial year 2023-24.
The second reason is IPL, which significantly aids in digital marketing and advertising and positively enhances the brand image. However, it is wise to invest now in these trending unlisted shares before their price climbs. For stock trading and guidance, Stockify can be your best companion. Connect with us, and experience easy stock trading with us!
