boAt Plans To Target Overseas Markets For Global Expansion
Imagine Marketing Ltd is preparing for an Rs. 1100 Crore of IPO and awaiting the exchange board’s approval. Meanwhile, it is planning to upscale its manufacturing to target overseas markets. boAt has a considerable presence in domestic mobile phone accessories and wearables market. Now the brand is focussing on the global markets to become an […]
A Comparison Of Financials Of boAt & Its Top Competitors
The Indian consumer-based electronic wearable market is rapidly growing, allowing various brands to develop high-quality products at affordable prices. boAt, a subsidiary of Imagine Marketing Limited, is the fastest-growing D2C with a market share of 25.6%, which grew by 102.4% compared to last year. However, there are also other brands like Noise, Fire-Boltt, OnePlus, Ubon, […]
How Does boAt Make Money: Business Model Explained
Emerging as a winner in the race of the best earphones and wearables segment, boAthas captured a significant market share in the mid-range segment and has been on the growth trail ever since. The boat has used different marketing strategies and has bagged good returns not only in the financial and business sector, but Boat’s […]
boAt Withdraws Its IPO: How Does It Impact Unlisted Shares Price?
Imagine Marketing, a parent company of boAt withdraws its Initial Public Offering (IPO) to raise Rs 500 crore. The Delhi-based D2C electronic brand filed a Draft Red Herring Prospectus (DRHP) with SEBI in January 2022 with a plan to raise Rs 2000 crore through an IPO. In the statement, boAt’s officials mentioned the reason behind […]
BoAt’s New CEO & Chairman: Everything You Should Know
BoAt is the leading earphone and mobile accessories manufacturer in India. In a chain of events to maintain its dominance in India’s competitive accessories and wearables market, Imagine Marketing Services Pvt Ltd (legal name of BoAt) has taken crucial steps in the dawn of 2023. The company has significantly improved its product line and is […]
