BoAt ad campaign taking a dig at Apple sparks social media outrage

In today’s fast-paced market, brands use creative marketers to tap into the psychology of consumers, crafting stories and visuals that deeply connect with their wants and needs, building strong bonds and trust. Smart Personal Audio tech and other wearables have contributed significantly to the boom in the gadget industry. GLOBAL SCENE FOR (TWS) ~ Truly […]

Understanding The boAt Revenue Chart For FY 22-23 In Detail

boAt, an Indian audio and wearable consumer electronic brand, shows full effort in establishing itself as the leading wearable brand in the industry. In the financial year 22-23, the company recorded a revenue of Rs 4,000 crore in net sales and showed unstoppable growth. However, the net profit of boAt declined by 20% this year […]

boAt To Look At FY25-26 Timeframe To Get Publicly Listed

boAt, the famous audio and wearable brand, is again in the limelight for its IPO. Why? Because the company is planning to release its IPO in the FY 25-26 timeframe. boAt has always been in the headlines, sometimes for its smart audio wearable products, smart ring, or sometimes for its pre-IPO stocks or IPO. This […]

Are boAt Unlisted Shares In Turbulence In The Grey Market?

Amid the country’s unstable economy, many startups and businesses face a stumble slowdown in their performance. One of them is boAt, considered the giant in the D2C consumer electronic market. The company is not listed on any stock exchange, allowing retail investors to invest via boAt unlisted shares. Investors have been concerned about the company’s […]

How Will boAt Withdrawal Of IPO Impact Its Unlisted Share Prices and Future Growth?

Whether a seasonal or retail investor, you must have your eyes set on boAt shares. A giant in India’s evolving and booming wearable market, boAt recently declared a halt on its most awaited Initial Public Offering plan. While this might not seem a wise move, boAt has raised $60 million (around ₹500 crores) from private […]

boAt Plans To Target Overseas Markets For Global Expansion

Imagine Marketing Ltd is preparing for an Rs. 1100 Crore of IPO and awaiting the exchange board’s approval. Meanwhile, it is planning to upscale its manufacturing to target overseas markets. boAt has a considerable presence in domestic mobile phone accessories and wearables market. Now the brand is focussing on the global markets to become an […]

A Comparison Of Financials Of boAt & Its Top Competitors

The Indian consumer-based electronic wearable market is rapidly growing, allowing various brands to develop high-quality products at affordable prices. boAt, a subsidiary of Imagine Marketing Limited, is the fastest-growing D2C with a market share of 25.6%, which grew by 102.4% compared to last year. However, there are also other brands like Noise, Fire-Boltt, OnePlus, Ubon, […]

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Piyush Jhunjhunwala
Piyush Jhunjhunwala
CA, CPA, Ex. PepsiCo, Reckitt, Coty
CEO & Founder
Dubai, UAE.
Rahul Khatuwala
Rahul Khatuwala
Ex. Wipro & Finaco Founder
Bangalore, India.