What Makes Flipkart’s Business Model Different From Amazon?


Digitization and accessibility to the Internet transformed the shopping experience for people. Today, you can easily shop almost everything online by using e-commerce platforms like Flipkart and Amazon. In India, these two companies gained trust and served millions of people. Do you know the difference between Flipkart and Amazon’s business models? If not, this blog is a must-read for you. You will know the key difference between these two e-commerce giants in detail.

An Overview Of Amazon Vs Flipkart

Amazon and Flipkart are the two names with which every Indian is familiar. Their marketing campaigns and wide range of product offerings make anyone their customer. However, there are key differences between these two e-commerce platforms that you might not know yet. Here’s an overview of Amazon and Flipkart.

Key metricsAmazonFlipkart
Founding MembersJeff BezosBinny Bansal and Sachin Bansal
Listing StatusListedUnlisted
Headquarter locationSeattle, Washington, DCBangalore, India
Service AvailabilityAll over the worldIndia(Online)
Founding Year19942007
SubscriptionAmazon PrimeFlipkart Plus
Affiliate ProgramYesDiscontinued
Gift OptionYesN/A

Difference Between Business Model Of Amazon And Flipkart

Most people think that Amazon and Flipkart operate in the same way. But that’s not true. There is a difference between the business model of these two companies.

Flipkart’s Business Model

  • Flipkart, which re-defined the e-shopping experience in India, works on the Business-to-Consumer(B2C) model. The company started in 2007 as a direct-to-consumer(D2C) seller and deals in books and other products. 
  • Today, it has become the biggest marketplace and sells almost everything from smartphones to furniture. 
  • Apart from this, Flipkart also allows sellers to get listed on the platform for which it takes a commission. In addition, the company also provides logistics and fulfilment, subscription-based, and advertising services.

Amazon’s Business Model

  • Amazon is also a marketplace which operates on a B2C model and allows sellers to get listed. However, the company’s business model is more diversified than Flipkart’s. 
  • Founded by Jeff Bezos in 1996, Amazon has become the world’s largest e-commerce brand today, earning billions of dollars every year.
  • In addition, Amazon also manufactures and sells its own products, which include Amazon Alexa, Firestick, etc. Its different services include Amazon Prime Video, AWS, and Advertising, through which it earns a significant percentage of revenue. 

There is also a difference between the listing status of these e-commerce brands. Amazon is listed on the NASDAQ Global Select Market under the symbol of AMZN. 

On the other hand, Flipkart is not listed yet in India. It means you can invest in the company via Flipkart pre-IPO shares only. In addition, investing in Amazon from India is different and needs expert broker assistance.

Financial Performance Of Flipkart And Amazon

Nowyou know the key difference between the business models of Amazon and Flipkart, let’s look at the financial performance of these companies. As per the annual report shared by Amazon India for FY22, its revenue from seller services increased by 32% from Rs 16,378 crore in FY21 to Rs 21,633 crore in FY22. In addition, the company also cut down its net losses this year by 39%, from Rs 4,748 crore to Rs 3,649 crore in FY22. It generates revenue from different sources, including commissions from sellers, advertising, shipping, etc.

Flipkart, backed by Walmart, shared its financial report for FY 22-23. As per the report of CNBC TV18, the company recorded a revenue of Rs 56,013 crore in the recent fiscal year, which is higher than its previous revenue of Rs 51,176 crore. Unfortunately, the company’s net losses widened by 42% from Rs 3,634 crore to Rs 4,839 crore.

Previously, Flipkart contributed towards the positive margin of Walmart, which included 2.6 billion dollars in sales along with PhonePe. As a result, Flipkart share price increased steadily.

Flipkart Vs Amazon- Which One Is Good For Investment?

Flipkart and Amazon, both have good reputations and diversified business models. When it comes to investment, Amazon is listed in the US, which makes the investment process in its stocks quite complex. On the other hand, Flipkart is not listed yet and is currently available in the unlisted share market.

So, you can invest in the company via Flipkart pre-IPO shares using online trading platforms like Stockify. However, we suggest you conduct a detailed risk analysis of Flipkart before investing in its unlisted shares.

If you want help with researching the company or want to check Flipkart share price in India, there is no better platform than Stockify. Here, you will get access to the company’s annual report, financial metrics, and expert-backed advice on planning your investment. Buy unlisted shares hassle-free with us.


1- How is Flipkart different from Amazon?

Flipkart is a domestic e-commerce B2C company that operates only in India, while Amazon operates worldwide and provides a wide range of products in different countries, including India.

2- What is Flipkart’s business model?

Flipkart’s business model involves a seller and marketplace model. Sellers can list their products on the platform, while buyers can shop for a wide range of products hassle-free.

3- What is the current listing status of Amazon and Flipkart?

Amazon is a listed company, while Flipkart is not listed yet on the stock exchange of India. Investors can only invest via Flipkart unlisted shares using online trading platforms.

4- What is the process of checking the Flipkart share price online?

If you want to check the updated share price of Flipkart, you can use our platform Stockify. Here, you will get access to the unlisted share price and other other information about the company.

5- When will Flipkart be listed on the stock exchange of India?

The company is planning an IPO and hasn’t shared many details yet. To stay updated with Flipkart’s IPO news, subscribe to Stockify.

Table of Contents

E-commerce giants Amazon and Flipkart are different in various aspects. Both of these companies have different business segments. Know more about it in the blog.
E-commerce giants Amazon and Flipkart are different in various aspects. Both of these companies have different business segments. Know more about it in the blog.


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Piyush Jhunjhunwala
Piyush Jhunjhunwala
CA, CPA, Ex. PepsiCo, Reckitt, Coty
CEO & Founder
Dubai, UAE.
Rahul Khatuwala
Rahul Khatuwala
Ex. Wipro & Finaco Founder
Bangalore, India.