Bira91 Expands Product Portfolio With New Seltzers: How Will It Drive Revenue And Growth?

One of the fastest-growing beer brands in the world, Bira91 has been in the news for expanding its product portfolio with New Seltzers and its launch of ‘Grizly’ Hard Seltzer Ale. The launch of this beverage is a part of Bira91 ambition to expand beyond its beer portfolio into new categories like seltzers, cider, etc. Such beverages cater to young consumers’ preferences by offering them different beverage options containing less alcohol and calories. This move of Bira91 has created a buzz amongst its customers and investors. Potential investors of the company eagerly want to know about Bira91 pre-IPO shares price to make a wise investment decision. Further, what will be the impact of the new product portfolio on the company’s growth and revenue is the primary concern here. Explore everything about it here! 

A Synopsis Of Bira91 

Established in 2015, Bira91 is a famous modern beer brand in the world. Since its inception, Bira91 has built an array portfolio of award-winning beers, one for every occasion. The company wants to drive a global shift in beer towards colour and flavour. Presently, the company provides beers in over 500 towns and cities across 15 countries, with its five breweries in India. In 2019, the company got a five years sponsorship deal from ICC, making it the first Indian beer brand to reach a global sponsorship deal with the cricket governing body. With this, Bira91 featured in ICC World Cup 2019 in England. Currently, Bira91 is on the list of the world’s top 25 craft beer brands in terms of sales volume. Now the company has extended its product portfolio; it is making a new record of its revenue and growth. Read about it in the section below. 

Bira91 Forays Into The Seltzers To Expand Its Product Portfolio

In February 2023, Bira91 stepped into the Hard Seltzers category with the launch of Grizly. This launch came just after the introduction of “Hill Station” Hard Cider Ale, which is a part of the brand’s objective to go beyond just the simple beer category. Talking about Seltzers, CEO of Bira91, Ankur Jain, Said, “After the successful launch of Hill Station Hard Cider Ales, we are excited to introduce Grizzly Hard Seltzer Ale, a category of Hard Seltzer ale, under the ‘House of Bira 91’. Consumers are exploring beyond traditional beverage categories more than ever before.

The new addition to the product portfolio of Bira91 will surely boost the company’s revenue and its overall growth in the world. While Bira91 unlisted shares price might also get impacted by this move in the grey market. 

Reasons For This Expansion 

Bira91 is highly recognised for its unique flavoured and coloured beers. Now that company has made its presence with another new brand, “Seltzers,” people are curious to know the reasons behind it, which include:  

  • The seltzers market is rapidly growing with the increased customer interest in low-calorie, low-sugar, and refreshing alcoholic beverages. This could be one of the reasons for the company to tap into this category as well. 
  • Product diversification could be another reason, as they want to expand their portfolio to mitigate the risk of relying on a single product. 
  • People are becoming more health conscious these days. They only search for a “better for you” beverage option that lets them indulge in their favourite flavour. This healthier trend has developed a growth opportunity for the Seltzers category. 
  • In the quest for different types of beverages, Seltzers come as an all-in-one beverage for cocktails, wine and beer in one single can. This beverage offers an unparalleled drinking experience to consumers. 

Impact On Company’s Revenue & Growth 

The health-conscious rage amongst the younger generation for beer or beverages is at its zenith. To get ahead of the competition, Bira91 continued to innovate and introduced new products, Grizly Hard Seltzer is the company’s new product, which will positively impact the growth of the company. From revenue diversification to expanding market reach, brand awareness, marketing & promotion, and inclined consumer preferences will impact its revenue and growth. In FY22, the company earned a revenue of Rs. 727 Cr., surging to Rs. 927 Cr in FY23. It is estimated that the company’s revenue will be increased with the launch of a new product. 

Do you also want to diversify your investment portfolio? Want to buy Bira91 unlisted shares? Rely on expert brokers at Stockify. We help potential investors buy and sell pre-IPO shares of unlisted companies in India from different industries like energy, retail, finance, beverage, etc. We share all the relevant details about the company, such as EPS Growth, EBITDA, profit & loss statement, the overall performance of the company, and a lot more. What are you waiting for? Speak to our expert brokers today to get a seamless trading experience. 

Frequently Asked Questions 

  1. What is Bira91 unlisted share price in India?

Ans. Currently, Bira91 pre-IPO shares are available at Rs. 670. 

  1. How much revenue does Bira91 earn in 2022?

Ans. The company earned Rs. 371 crore net revenue in 2022 against Rs. 208 crore revenue in 2021. 

  1. How to buy Bira91 unlisted shares in India?

Ans. You can count on Stockify to buy pre-IPO shares of Bira91 or other unlisted share companies in India. 

  1. Is it worth investing in Bira91 unlisted shares?

Ans. Undoubtedly, Bira91 is a famous beer brand in the world. By investing in its shares, you can reap a flabbergasting return on your investment. 

  1. How to check Bira91 share price?

Ans. You can check Bira91 unlisted share price at Stockify. We daily update the price based on market trends and the company’s performance. 

Table of Contents

Bira91 forayed into the Hard Seltzers category to expand its product portfolio with New Seltzers. Read its impact on the revenue and growth of the company.


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Ex. Wipro & Finaco Founder
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