Why Is Studds Accessories Ltd. Dominating The Helmet Market?

Starting from a small garage to manufacturing 14 million helmets yearly, Studds has come a long way to become the leading name in helmets and motorcycle accessories manufacturing. Established in 1973, Studds has evolved through leaps and bounds to establish itself as one of the top brands in the segment. Several features make the company different from the league. Along with the mission and vision, the company’s operations and business model have made it stand out.

These advancements have not only made the business grow in revenue and market share, but it has also made Studds gain a significant market share of the company and helped mark its presence worldwide. The improvements in the company’s performance have also shown a favourable effect on the Studds Accessories Ltd share price, and the company’s growth has borne fruit in the unlisted market domain. 

Let us look at the functioning of Studds accessories and see the reasons for the company’s rapid growth in the helmet market.

What Makes Studds Stand Out Of The Crowd? 

Studds envisions safer mobility for riders worldwide and takes concrete steps to make this vision come to life. The company has established four state-of-the-art manufacturing units that can produce 14 million helmets annually. As per the annual report 2021-22, Studds sold 5.9 million helmets in the financial year 2022 and has a 25.66 % market share in India. A team of 12 highly skilled employees in the R&D team oversees the process to ensure all safety regulations are followed. 

The helmets go through 25 checks before the final approval, and the rejection rate is less than 1%. The global presence of Studds Accessories Ltd. has also added to the popularity and increasing reach of the company’s products. This rising dominance of the company has also caused significant fluctuations in Studds unlisted share price and has made it a lucrative option for the investors. 

To make another clear distinction and mark its dominance in the helmet market, the company has categorised the helmets into two segments: 

The first segment functions under the brand name “Studds” and manufactures helmets ranging from Rs. 825 to Rs. 2,165, which captures the middle-income range of the economy. This segment is made for the African and Asian populations. 

While the other premium segment, “SMK,” is priced between Rs. 1,800 to Rs 89,00, and it leverages its services to the high-income group, especially the population pertaining to European, Latin America, and other Asian countries. 

Future Outlook For Studds Accessories Ltd

After establishing dominance in around 50 countries, Studds Accessories Ltd. is moving toward increasing its dominance and making a global mark in the helmet industry. The helmet industry’s future outlook gives Studds optimistic hopes to claim the market share. 

The government bodies’ intervention and the application of strict rules and regulations regarding helmets in India and abroad will soon pave the road for the high demand for helmets. 

Additionally, the industry’s market size is estimated to be $735.1 million in 2023 and is forecasted to grow at a CAGR of 2.4%, finally reaching $869.6 million by 2028. It is rather apparent for Studds Accessories Ltd. to capitalise on this growth trajectory and earn more revenues, enhancing the chances of a better performance of Studds unlisted shares. 

The rising share of EVs is also beneficial for the growth of Studds Accessories Ltd. The financial year 2022 marked a staggering sales of 231,338 units of electric vehicles in India, which shows a 460% growth since FY 2021. This rising dominance of eclectic vehicles has opened up a new window of opportunities for manufacturers to come up with new and innovative designs to cater to this market.

A Ripple Down On Financial Reports & Share Prices

Being the largest manufacturer of helmets in the world (Frost & Sullivan report dated August 2018), Studds has shown significant effects on financial statements and Studds unlisted share price. The company recorded a revenue of Rs. 4625.07 million during the financial year 2021-22 and a rise in net worth from Rs. 2898.91 million in 2021 to Rs. 3108.07 million by the end of the financial year 2022. The other financial indicators’ performance is shown in the figures below. 

Talking about Studds unlisted share price, it has seen a subsequent downfall in the past few months due to the supply and demand factors of the market. Currently, Studds unlisted share price is Rs. 815 per share. 

Looking at the growth possibilities and the company’s financials, buying and selling unlisted shares of Studds accessories is beneficial to be a part of the company’s growth journey. Stockify is the best online unlisted shares trading platform to buy Studds unlisted shares and start your trading journey conveniently. 


Q1. What is the current price of Studds unlisted shares? 

Currently, Studds unlisted share price is Rs. 815. To get the most recent updates on stock prices, you can visit Stockify. 

Q2. Is it legal to buy Studds unlisted shares in India? 

Buying and selling Studds unlisted shares comes under the legal pretext in India. 

Q3. Where can I buy and sell unlisted shares in India? 

There are different online platforms to buy and sell unlisted shares. One of the best platforms to buy and sell unlisted shares in India is Stockify.

Q4. What is the issue size of Studds accessories IPO? 

The Studds Accessories IPO consists of a fresh issue of shares amounting to Rs. 98 crores. For more information on the IPO, you can connect with the experts at Stockify. 

Q5. What is the minimum lot size to buy Studds unlisted shares? 

50 shares is the minimum lot size to buy Studds accessories unlisted shares. For more information regarding Studds unlisted share price, visit Stockify.

Table of Contents

Why is Studds making up a significant portion of the helmet market? What different strategies did the company use? Here’s all you need to know!


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Piyush Jhunjhunwala
Piyush Jhunjhunwala
CA, CPA, Ex. PepsiCo, Reckitt, Coty
CEO & Founder
Dubai, UAE.
Rahul Khatuwala
Rahul Khatuwala
Ex. Wipro & Finaco Founder
Bangalore, India.