Different Ways Of Buying Unlisted Shares In India

In the fast-evolving private market in India, unlisted shares have become a compelling investment avenue. Today, many investors want to buy unlisted shares and explore strategic ways to diversify their portfolio beyond the stock exchange.

To understand how to buy them in India, the following guide will explore how to invest in unlisted companies, from understanding what they are, to buying, selling, and profiting strategically.

What are Unlisted Shares?

An unlisted share refers to equity shares of companies that are not listed on exchanges like NSE or BSE. These are:

• Companies that are not listed yet

• Pre-IPO companies planning to go public

• Private institutions with strong growth

They are also known as over-the-counter securities because the buying and selling of unlisted shares takes place privately rather than through public trading systems. These unlisted equity shares provide investors with exposure to growing businesses, but their share price list isn’t market-regulated and requires more due diligence.

How to Buy Unlisted Shares?

There are multiple ways to purchase unlisted shares depending on your investment strategy and risk appetite. These private equity opportunities are often sourced through specialised broker networks, an intermediary, or online platform services that list top unlisted opportunities.

Because each unlisted share transaction is negotiated, the price you pay is determined through valuation, demand, and market reputation not like listed public stock with visible price movements.

4 Ways Of Investing In Unlisted Companies

Investors invest in unlisted shares mainly because of high return potential. Here are different avenues to buy and sell unlisted shares across the unlisted market:

1. Investing in Start-ups and Intermediaries

Buying through a broker experienced in private deals remains one of the best price avenues. Many platforms now allow investors to buy and sell unlisted shares online efficiently.

This way has benefits like:

• Access to unlisted stocks with growth potential

• Assisted in buy or sell execution via a Demat account

• Updated unlisted share prices and guidance

Such financial services providers ensure seamless buying and selling execution.

2. Buying ESOPs Directly from Employees

Employees with stock benefits often want liquidity before an IPO. Investors can acquire these unlisted shares via:

• Private discussions: Investors negotiate directly with employees to buy their vested ESOP shares.

• Market-linked pricing: The share price is decided based on recent private market valuations or demand trends.

• Direct transfer to a Demat account: Once approved, the purchased shares are transferred electronically to the investor’s Demat account.

This gives access to potential pre-IPO out-performance early.

3. Buying Stocks Directly from Promoters

Buying shares directly from a promoter or major shareholder gives you direct entry into high-value companies, often at negotiated pricing. However, such deals require:

• Strong documentation

• Verified transfer checks with SEBI compliance

Ideal when targeting exclusive opportunities.

4. Invest in PMS and AIF Schemes That Pick Up Unlisted Shares

Professionally managed funds such as Alternative Investment Funds (AIFs), Portfolio Management Services (PMS), and private equity structures offer investors a structured way to invest in unlisted companies. These funds are managed by experienced professionals who conduct due diligence, manage risk, and ensure diversification across multiple high-potential opportunities. This makes them a preferred option for investors seeking exposure to pre-IPO shares and access to exclusive institutional-grade deals that are typically not available in the public market.

Benefits Of Investing In Unlisted Shares

Investing in unlisted shares offers several advantages that go beyond traditional stock market opportunities. It allows investors to gain access to top emerging brands that are still in their growth phase and have not yet gone public, offering exposure to innovative companies with strong future potential. 

By investing early, investors can benefit from attractive entry pricing before the company’s IPO, potentially realising significant gains when the stock eventually lists and its valuation rises. Moreover, unlisted shares provide a way to diversify an investment portfolio beyond conventional equities, helping to balance risk and enhance long-term returns. 

Unlisted share investments enable investors to tap into exclusive pre-IPO opportunities and participate in a company’s growth journey from an early stage.

Selling Unlisted Shares: Exits & Liquidity

Once a pre-IPO or private company goes public, its share price becomes visible on the stock exchange, making it easier to sell unlisted shares. You may do the following:

• Sell to private buyers through your broker

• Sell unlisted shares in India using secondary marketplaces

• Exit post-IPO at listed valuation

Note: The sale of unlisted shares must involve compliance checks and capital gains tax.

Final Word

The market of many unlisted shares is expanding rapidly. As shares have become more accessible than ever, learning how to buy unlisted shares in India with proper insights helps investors capture next-gen opportunities early.

Whether you invest in listed or unlisted shares, informed decision-making ensures long-term rewards and smart diversification into fast-growing businesses. Ensure proper documentation and Demat transfer processes.