The Chennai Super Kings (CSK), one of the most beloved teams in the Indian Premier League (IPL), has just signed a major sponsorship deal with Etihad Airways, the national airline of the United Arab Emirates.
With much anticipation and excitement, the Chennai Super Kings revealed Etihad Airways as their official sponsor in a grand ceremony held at the M. A. Chidambaram Stadium in Chennai. The event got attention from fans and media alike, as representatives from both organizations shared their enthusiasm for the partnership.
Speaking on behalf of Etihad Airways, the CEO expressed happiness in joining hands with one of the most prestigious franchises in the IPL. He highlighted the shared values of excellence, passion, and commitment to delivering exceptional experiences on and off the field. This idea by the management of the Chennai Super Kings welcomed Etihad Airways into the CSK family with open arms.
This partnership promises to take the CSK experience to even greater heights!
Companies from two different industries partnering
The announcement in February 2024 brought together two titans in their respective fields. CSK, with its five IPL championship titles (2008, 2010, 2011, 2018, 2021), is a cricketing legend. Their consistent performance, passionate fan base, and iconic yellow jersey have made their place in the hearts of millions.
On the other side, established in 2003, Etihad Airways has quickly become a global leader in the aviation industry, symbolizing comfort with its luxurious cabins, award-winning service, and extensive network.
This collaboration between a well-known cricket team and a world-class airline is a perfect match, promising a winning combination on and off the field.
What’s beyond branding?
The Etihad logo will now be a noted feature on the back of CSK jerseys going further. But the collaboration goes far beyond just branding. Fans can expect to see Etihad’s presence in the fabric of the CSK experience. Here’s a deeper look at what this might have:
- Enhanced Fan Experiences: Imagine interactive booths at CSK matches where fans can participate in fun activities sponsored by Etihad. There’s a possibility of virtual reality experiences that take fans on a journey through the luxurious world of Etihad Airways.
- Exclusive Offers and Promotions: Die-hard CSK supporters might get special discounts on Etihad flights, especially to destinations served by the airline. There could also be exclusive merchandise bundles or co-branded products featuring CSK and Etihad logos.
- Contests and Giveaways: Fans can look forward to exciting rewards and giveaways throughout the season. Prizes could include match tickets, signed jerseys, or even trips abroad sponsored by Etihad Airways.
More than just a sponsorship
This partnership goes deeper than just a logo on a jersey. Both Etihad and CSK share a vision of bringing people together. Cricket is a sport that breaks geographical boundaries and unites fans across India and the world. This collaboration aims to celebrate that spirit and create unforgettable experiences for cricket enthusiasts everywhere.
It’s a win-win situation for both brands. CSK fans might prefer Etihad Airways over others, while the loyal customers of Etihad Airways might end up supporting CSK, leading to an increased customer base for both parties.
With 165 Etihad Airways weekly flights operating between 10 different cities and connecting people to 70 locations worldwide, lakhs of CSK fans and citizens of India can benefit from the airways through rewards and a few more complimentary.
How do I buy CSK shares?
Following the announcement, there has been a notable buzz in the market regarding the impact on CSK’s share price. Investors are monitoring the developments, expecting a positive graph in the CSK share price.
India Cements Ltd., a publicly traded company, owns CSK. If you have been looking to invest in CSK, now may be an opportunity to explore investment opportunities. CSK shares, though unlisted, have gained attention, with people keen to understand how to buy CSK shares.
It is essential to understand the process of purchasing these stocks because they are traded neither on NSE nor BSE. While CSK shares are currently unlisted, you can explore alternative avenues to gain shares in the franchise.
The current CSK unlisted share price is ₹192. It might shoot up soon due to the collaboration with the aviation tycoon Etihad Airways. If you want to buy NSE unlisted shares, count on Stockify. We are one of India’s trusted online stock trading platforms where you can buy and sell unlisted shares in India from the comfort of your home. Connect with our experts to know more.
