Myntra CEO Nandita Sinha Takes Over Flipkart Fashion

After the news of Flipkart Fashion Vertical Arief Mohammad reportedly departing the company, Myntra CEO Nandita Sinha has taken up the additional responsibility of handling Flipkart Fashion.

This will be alongside her current role in Myntra, heading both Flipkart and Myntra, thus expanding her role and responsibilities in the Walmart-owned company.

Roles Switching In The Middle Of Growing Competition

This development comes in the middle of growing competition in the online fashion sector. Big players like Amazon, Meesho, Nykaa, Ajio, and Tata Cliq are in for tough competition in the fashion E-commerce market.

With Sinha leading this vertical, Flipkart looks forward to strengthening its position in the Indian Online Fashion market, where Walmart holds a 50% market share.

Who is Nandita Sinha?

Nandita Sinha is a veteran with retail marketing experience spanning two decades. She has worked with Britania and Flipkart for 10+ years. At Flipkart, she served as the vice president of customer growth and marketing. In January 2022, Nandita joined Myntra as the CEO heading their fashion operations around all the sectors.

Would This Move Create a Conflict Of Interest?

Both Myntra and Flipkart are owned by Walmart. A conflict of interest won’t be possible as Flipkart and Myntra will maintain their separate customer targeting. Myntra primarily targets premium fashion customers while Flipkart targets price-oriented customers.

Flipkart’s Statement About This Development

“Nandita Sinha, CEO, Myntra will take additional responsibility of leading Flipkart Fashion alongside her current role at Myntra. A seasoned leader and group veteran, she has been instrumental in driving the growth of numerous businesses within the Flipkart ecosystem. Under her leadership, Myntra has solidified its position in the fashion industry, while also paving its path for the next phase of growth,” said a Flipkart Group spokesperson.

Is It Possible To Invest In Flipkart?

Even though Flipkart is a big name in the Indian e-commerce market, its shares aren’t yet listed in India. However, if you’re keen on investing, you’ll need to explore other markets. Currently, the Share price of Flipkart is around Rs 19,000 per share.

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