Reliance to Challenge Blinkit, Swiggy, and Zepto With Its Quick Commerce Service.

Reliance Industries is aggressively increasing its footsteps in the consumer goods market. They came with Reliance Retail to sell goods and its subsidiary Jio Mart is coming up with quick commerce delivery services. This will give direct competition to the likes of Blinkit, Swiggy’s Instamart, and Zepto.

Apart from Reliance, Walmart’s Flipkart has also planned to enter the quick delivery space.

How Will Jio Enter This Space?

First Jio will launch this service in 7-8 unnamed cities. Gradually they aim to reach over 1000 cities across India. This strategy came up after Jio discontinued ‘JioMart Express’, which was a 90 min delivery process. With the new Quick Delivery Service, Jio Mart aims to deliver in 30 minutes. Currently, Jio Mart is conforming to pre-scheduled or 1-day delivery options to customers.

Jio Mart’s Competitive Advantage Over Blinkit, Swiggy, or Zepto.

Platforms like Blinkit, Swiggy, and Zepto operate on dark store models. That’s how they specialize in delivering grocery and non-grocery items within 10-15 minutes.

Contrary to this, Jio Mart plans to leverage their infrastructure of 18,000 physical and fulfillment stores all over India. This extensive network will help them create a hyper-local omni-channel presence and deliver to their customers all over India. They will start from grocery and ultimately will include non-grocery items also.

Quick Commerce Industry In India.

The quick commerce market in India is expected to reach US$3,349.Million in 2024. In the next 5 years, the market is expected to grow at a CAGR of 24.33% leading to a market size of US$ 9,951 million by 2029. According to Statista, India will grow from 26.2 Million users in 2024 to 60.6 million in 2029.

Source: Statista

Currently, Blinkit, Swiggy, and Zepto are the 3 major players in the quick commerce industry. Reliance’s entry is going to intensify the competition in this industry, as other players will compete against Jio Mart’s pan-India.

Blinkit leads the market with a 40% share, followed by Swiggy Insta market and Zepto at 32% and 28% respectively.

If you’re looking to buy unlisted shares like Swiggy & NSE, connect with Stockify. We are India’s trusted trading platform for buying and selling unlisted shares. Reducing your barriers to unlisted markets and increasing your wealth. Join our WhatsApp group for regular updates about unlisted shares.