TL;DR
boAt’s PAT for FY26 surged 38% to Rs 84.5 crore, although revenue declined about 4.6%.
The wearables segment moved to profitability with Rs. 7 crore profit in FY26 from a loss of Rs. 54 crore in FY25.
The company is expanding into projectors through CineHead and grooming products.
International revenue more than doubled to approximately Rs. 45 crore in FY26.
Imagine Marketing Limited, the parent company of boAt, is moving ahead with its planned IPO, although no dates for the launch have been revealed.
Introduction
India’s popular consumer electronics brand boAt is moving beyond earbuds, headphones and smartwatches as it gears up for its next phase of growth. After reporting a 38% increase in profit after tax in FY26, the company is expanding into projectors, personal grooming products, artificial intelligence-enabled devices and international markets.
The boAt FY26 profit increased to Rs. 84.5 crore, compared with Rs. 61.1 crore in FY25. However, revenue from operations declined to Rs. 2,931 crore from Rs. 3,073 crore during the same period.
The combination of higher profitability and falling revenue suggests a change in the company’s priorities.Under its boAt 2.0 strategy, the company is focusing on cost control, better financial performance and new business opportunities instead of focusing only on sales growth.
Source: Indian Startup News dated October 29, 2026
boAt FY26 figures: Expanding profit, lower revenue
The key takeaway in boAt’s FY26 numbers is that the company could improve profitability, despite a drop in sales.
Profit after tax rose 38% and profit before tax increased by about 53%.The company also improved its return on capital employed indicating the company made better returns from the capital employed in its business operations.
boAt FY26 vs FY25 financial performance
Financial metric | FY25 | FY26 |
Revenue from operations | Rs. 3,073 crore | Rs. 2,931 crore |
Profit after tax | Rs. 61.1 crore | Rs. 84.5 crore |
Profit before tax | Rs. 74.7 crore | Rs. 114.3 crore |
Return on capital employed | 11.5% | 15.2% |
Wearables segment result | Rs. 54 crore loss | Rs. 7 crore profit |
Other segment profit | Rs. 14 crore | Rs. 46 crore |
International revenue | Approx. Rs. 20 crore | Approx. Rs. 45 crore |
Finance costs | Rs. 27.9 crore | Rs. 7.9 crore |
Cash reserves at year-end | Not shown | Approx. Rs. 397 crore |
Source: Brand Equity dated August 2026
What is boAt’s profitability driver in FY26?
A major factor behind boAt’s improved financial performance is the turnaround in the company’s wearables business.
This segment includes products related to smartwatches and it incurred a loss of around Rs. 54 crore in FY25. By FY26, it had turned into a profit of about Rs. 7 crore.
The company's other product segment, including cables, charging solutions and gaming accessories, also performed better. Its segment profit increased from approximately Rs. 14 crore to Rs. 46 crores.
The improvements suggest that boAt is starting to move away from depending on its core audio business for profitability.
The company has also increased its operating efficiency through better sourcing, inventory planning and product quality management. Finance cost decreased by ~72% in FY26.
Also Read: boAT expansion
boAt expands beyond earbuds into new product categories
For years, boAt has been closely associated with affordable earphones, headphones, wireless speakers and smartwatches. The company is now using its existing brand recognition and distribution network to enter categories where it sees opportunities for future growth.
Its expansion strategy includes the following product categories.
Product category | Product or brand | Business opportunity |
Personal audio | Airdopes, Nirvana | Strengthen core audio sales and premium offerings |
Home entertainment | CineHead projectors, Aavante | Expand into home entertainment |
Personal grooming | Laser trimmers | Enter the grooming and lifestyle technology market |
Smart audio | CREST AI-enabled devices | Develop differentiated AI-supported experiences |
Accessories | Chargers, cables, gaming products | Build additional revenue and profit streams |
boAt IPO 2026: What investors should know?
The latest financial performance is particularly relevant as BoAt’s parent company, Imagine Marketing Limited, has been preparing for a public market listing. The company filed its updated draft red herring prospectus in October 2025 for a proposed Rs. 1,500 crore IPO.
IPO detail | Reported information |
Company | Imagine Marketing Limited |
Consumer brand | boAt |
Proposed IPO size | Rs. 1,500 crore |
Fresh issue | Up to Rs. 500 crore |
Offer for sale | Up to Rs. 1,000 crore |
Updated draft filing | October 2025 |
IPO opening date | Not announced |
Price band | Not announced |
What will fuel the next phase of boAt’s growth?
Future performance of boAt will depend on its ability to convert its wider product portfolio into sustainable business growth.
Just a few things to keep in mind:
Revenue growth recovery: FY26 earnings improved but revenue fell. A sustained jump in sales would prop up the company’s growth outlook.
New Success in product categories: Projectors, grooming products and connected technology devices should create meaningful demand.
International market development Growth can stem from internationalization but the firm must build up distribution and profitability in new markets.
Wearable shipments in India fell 7.4% YoY in April-June 2026 as per IDC data reported by Financial Express.
IPO Valuation: Investors will have to decide whether the eventual IPO valuation is justified by the company’s financial results, competitive positioning and growth prospects.
Summary
boAt has reported a Profit After Tax of Rs. 84.5 crore with better performance in wearables and cash reserves of about Rs. 397 crore. While operating revenue was down, the company has strengthened its financial position.
Its move into projectors, personal grooming, AI-supported devices and international markets reflects an ambition to become a broader consumer technology company rather than remain primarily an audio accessories brand.
For investors following the proposed boAt IPO, the important question is whether this diversification can deliver consistent revenue growth and profitability over the coming years.
FAQs
What’s boAt’s FY26 profit?
boAt’s profit after tax stood at Rs 84.5 crore in FY26, a 38% increase YoY.
What was boAt's revenue in FY26?
In FY26, boAt’s revenue from operations dipped by about 4.6% to Rs. 2,931 crore.
Which new product categories is boAt entering?
boAt is expanding into projectors, personal grooming, AI-supported audio devices and additional consumer technology accessories.
What is boAt's international revenue in FY26?
In FY26, boAt’s international revenue was about Rs. 45 crore against Rs. 20 crore in FY25.
When will the boAt IPO launch in 2026?
Imagine Marketing Limited IPO Opening date, price band, lot size and other details will be updated here. Imagine Marketing Limited IPO date is not declared yet.
Is boAt a profitable company?
Yes. boAT reported Rs. 84.5 crore in profit after tax in FY26, as against Rs. 61.1 crore in FY25.







