Nandita Sinha to Leave Myntra, Sharon Pais Likely to Take Charge

TL;DR

Myntra CEO Nandita Sinha plans to step down after her decade long association with the Flipkart owned Myntra. Under her leadership, Myntra’s business grew exponentially, earning a net profit of ₹548.3 crores in FY 25. The revenues summed to ₹6,042.7 crores. As the successor, the company plans to bring on Sharon Pais, who heads Flipkart Fashion and formerly served as Myntra’s Chief Business Officer. The transition comes just ahead of Flipkart’s much anticipated IPO, expected by the end 2026.

Introduction

India’s major fashion brand Myntra is on the leadership transition since January 2026. After previous leaders leaving the company, it is Nandita Sahni who now plans to exit the company, the reason being un-known. She has steered the company as a CEO since 2022. 

Nandita’s journey ends on a positive note where she pulled the company from a loss making company to a most profitable fashion-tech brand.

Who is Nandita Sinha?

Nandita Sinha is a well known name who has led the fashion brand Myntra for the last 10 years. She joined the Flipkart group in 2013 as an Associate Director. Since then she built her career across multiple verticals-furniture, customer engagement, beauty and health, before being appointed CEO of Myntra 2022. 

Nandita’s association with the Walmart-owned group is for the last 10 years,  making her one of its longest-serving senior executives.

During her tenure at Myntra, Sinha was also tasked with the additional responsibility of leading Flipkart Fashion, a role later handed over to Sharon Pais. Her appointment as Myntra CEO marked a turning point for the platform, which was struggling with deep losses at the time.

The Turnaround: Myntra’s Financials Under Sinha

The most striking legacy of Nandita Sinha brought Myntra’s financial transformation. The company swung from net losses of ₹782 crores in FY 23 to a net profit of ₹30.9 crore in FY 24, its first ever profit, and then dramatically widened that to ₹548.3 crores in FY 25, a jump of over 1,674% year-on-year, as per filing with the Registrar of Companies (RoC). (Source: MoneyControl)

Myntra’s revenue grew consistently as the operations rose. The revenue rose to ₹6,042.7 crores in FY 25 from ₹5,121.80 crore in FY24. The growth was 18%  up YoY.  The revenue streams in FY 25 were diversified. And the major portions coming from marketplaces services (₹2,052 crore), logistics (₹2,919 crore), and advertising (₹915 crore).

Earlier, in FY 23, revenue had risen 25% to ₹4,375 crores from ₹3,501 crore in FY 22. (Source: Economic Times)

Key Initiatives That Defined Sinha’s Leadership

Sinha’s strategy focused on profitability. Her notable initiatives include:

1. M-Now: 

One major turning point for Myntra’s revenue came as it piloted its 30-minute fashion delivery service. They started with M-Now in Bengaluru in December 2024 with ~10,000 SKUs. Later they expanded to Delhi-NCR and Mumbai. The functionality is supported by 40 dark stores networks. They offered collections from 600 brands including Mango, Tommy Hilfiger, Calvin Klein, Levis, and luxury names like Prada and YSL.

2. Tier 2-3 India Expansion:

Small towns came to account for nearly 45% of Myntra’s sales under Sinha’s watch, driven by demand for premium and international brands.

3. App User’s Growth:

Myntra posted record customer growth with 75 million new app users in 2023.

4. EBITDA Margins:

EBITDA surged 4x in FY25, with margins expanding to 9%.

5. Myntra FWD:

A dedicated Gen-Z fashion vertical launched to target younger consumers.

Why is Nandita Sinha Leaving Myntra?

Sinha is moving out of Myntra but no specific reasons for her exit have been mentioned yet. But the company is looking for her replacement. Her departure has added to a broader pattern of churn at both Myntra and Flipkart. 

The timing is especially significant as Flipkart prepares for its IPO, expected towards the end of 2026.

What does the Leadership Change Mean for Myntra?

• The transition at the top level is a pivotal moment which everyone is eyeing. 

• Flipkart is planning its IPO in the next 12-15 months, so the leadership stability is critical for investor’s confidence.

• Myntra contributes to nearly 50% of India’s USD 21 billion fashion e-commerce market, making its CEO role one of the most consequential in Indian retail. 

The question for Myntra is whether Sharon Pais will be able to continue the upward trajectory on profitability. Looking at her previous roles, Sharon is considered a continuity candidate rather than a disruptive one.

Conclusion

Nandita Sinha leaves behind a fundamentally transformed Myntra, one that went from bleeding ₹782 crore to generating ₹548.3 crore within just two financial years. She made it best for Myntra taking it to Tier 2 and 3 cities and launching M-Now quick commerce vertical lines.

Sharon Pais with her 13 years of experience looks a positive candidate to take the momentum forward. Myntra’s next chapter is the most closely watched transition in India's startup ecosystem.

FAQs

Why is Nandita Sinha leaving Myntra?

The company has started looking for a successor but they have not mentioned the clear reason for Nandita’s exit.

Why is Sharon Pais the next frontrunner after Nandita Sinha?

Sharon’s familiarity with the Myntra’s business and Flipkart’s fashion strategy makes her the top candidate to run the business.

What is Myntra’s M-Now Service?

M-Now is Myntra’s 30-minute fashion delivery service, piloted in Bengaluru in December 2024. It is backed by 40 dark stores and offers collections from 600 brands.